Sunday, March 20, 2005

Available in new colours

This post from Seth Godin, reminded me that I should post about something similar I saw in India.
Saw a (a few) ads from a leading two wheeler manufacturer. Their range of scooterettes and motorbikes, both highly renowned for their quality are being sold for, not the technology, not the quality, but for the colours they are available in.
Would you buy a TVS Victor because it is available in (say) orange and black ? Would you buy something you perceive is inferior just because it is available in (say) orange and black ?

Perhaps TVS is wasting good money that can be spent advertising the features of their vehicles ( and there are quite a few - their scotterettes have won design awards and their bike is the first truly Indian designed bike) or into research than to pay highly priced models.

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