Friday, March 11, 2005

Deccan again...

Business Standard reports in this piece that Deccan airways is now selling at HPCL petrol bunks.

...HPCL has offered the space to the airline as part of the company’s sales promotion exercise for aviation turbine fuel (ATF). It has also approached other airlines with a similar offer.

Air Deccan, on the other hand, views this as a non-traditional ticket distribution mechanism which will be key for its growth as it is now looking at spreading its operations to smaller locations.

The move will help the low cost carrier expand its network considerably as it currently depends, mainly on internet and call centre based ticket sales...

I am not a great fan of the way the airline runs its show ( there are complaints of delays etc.), but their ideas of bringing new members to the fold of flyers continues to leave me impressed.

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