Tuesday, May 31, 2005

Big Bazaar

Big Bazaar is both big and a bazaar. It is unlike, say, a Walmart or even a Food world. Big Bazaar is almost an airconditioned version of any Indian bazaar. It is a slightly orderly and organised version of, say Chickpet for Bangalore guys or Dadar for Mumbaiites. There is a huge crowd which can move in almost any direction. You can buy anything (pretty much everything is available at Big Bazaar). It is not a place where you can browse through at leisure and pick up a few things here and there. This is a place if you are serious about your shopping. And the worst part is at the checkout counter, where the line can stretch as much as a line for a famous ganpati pandal or a cricket match. Parking is a pain too.

But, the place ticks. In both Hyderabad and Bangalore, the outlets dont have a place for customers to stand esp on weekends. Customers wait outside it some before it opens in the morning. Bombay is slightly better. Big Bazaar offers good prices. Really good prices. Prices that tempt. Apart from simple price chopping, there are deals (2 for the price of 1 or prices reduced on a combination etc). The perception of Big Bazaar is that it facilitates some serious savings on grocery shopping. And it works. And make no mistake, it attracts the well heeled as much as it attracts Raju from across the street.

4 comments:

Venks said...

You are Bagwan in this form of writing...!!

Neelakantan said...

the other place is where i want to be ;)

Anonymous said...

Though big bazaar seems to have mastered the art of retailing in India... its just a matter of time before they realise the reality.

Before we conclude that they are a big success story in India, we should compute how many regular shoppers re-visit that place. This would give a clear picture.

Anonymous said...

I have seen in multiple instances they even charge more than 200% of MRP. That is how they make money...