Tuesday, July 12, 2005

Not logo, but log (people)

Bank of Baroda has unveiled a new logo some time back. They call it the Baroda sun.

Bank of Baroda needs to do a lot more than just have a new logo. They need to focus on log (people in Hindi, euphemism here for customers). Our last visit to a branch of the bank had us almost closing the account (why we have an account is another story altogether). To compete with the private banks like ICICI bank, HDFC banks and the rest, Bank of Baroda needs more than just a logo. There are no dropboxes, the bank works only 5 days a week during very fixed hours (10 am to 2 pm or something like that). There is no online facility (atleast the manager wasnt aware of it) and it was like walking into a bank of 20 years back.

20 years back, walking into a bank was maddening. One had to stand in a queue for getting the pass book (which had details of transactions) updated (I dont even have a passbook these days). At first even this was manual, then they brought in the computers. The cashier/teller could be doing anything from painting her nails to combing his hair and you could do nothing. If you did, he could put a board saying "Out of order". The manager sat in his cabin sipping tea, awaiting retirement. For cash withdrawals, there was a token system and you would get your money once your token flashed (which you took after standing in another queue). They worked from from 10am to 2 pm and were off on all weekends and a system called "bank holidays" which was almost every other day. ATM's were unheard of. It was a journey from counter to counter and frustration and harassment. Thanks to the internet, most of today youngsters never have to go into a bank. In fact some like Citibank charge a fee for a visit to the bank. Online banking zindabad.

4 comments:

Kaps said...

They even roped in Rahul Dravid as their brand ambassador. I'm sure these thinks are not going to help them win / retain customers.

Vulturo said...

Err, ask someone who has been in Baroda for 6 long years, and been forced to deal with them on the organization's behalf. They are simply pathetic.

Anonymous said...

I did have a horrible time in BOB, settling my loan a/c...
:-) there are advantages and disadvantages..
i do remember going to the bank and then sitting for 30-45 mins and looking around, studying people...

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