Friday, August 19, 2005

India post, more opportunity

It feels great to read news such as this. The Indian Postal services department, known for postmen, letters until email and courier services took over the limelight is discovering synery of its amazing footprint across the length and breadth of India. The hub of activity once upon a time, the post office may well recover some of its past glory and standing as the "town hall".

... India Post has struck major outsourcing deals with Citibank, GE Money, Reliance Infocomm and Tata Indicom to verify the addresses of their potential customers. The deals are estimated to fetch Rs 3,000 crore for India Post. The outsourcing activities that postmen will now perform include address verification of credit card applicants and customers of post-paid telecom services, besides direct mailing services to target customers in select areas...

and who can beat this

...
The companies would be able to make use of the vast experience and contacts of the local postman. That’s a unique and individual database. India Post network has postmen on every beat. One beat comprises around 250 households. On an average, a post office serves an area of 21.4 sq km and a population of 5,502. Each postman is expected to know sufficient details about every family in his beat.

Add to that his easy access to these households, and you know why he is the most credible source of information for companies that can’t afford to go wrong, say officials in India Post.

This is just the tip of the iceberg for the Indian Postal department and there is lot of potential for perhaps the only service that touches perhaps all households in every nook and corner of India.

3 comments:

Surya said...

Deustchepost, arguably one of the best run postal services in the world makes provides this service extensively - and I am guessing making quite a bit of money out of it. I had always wondered why Indian Postal service never did the same thing. Am glad we are finally making good of the opportunity. Postal services have the opportunities to realise synergies with many different types of external businesses - hopefully this is the first step in the right direction.

Karthik R said...

DuetschePost actually spun off its retail banking affliate - PostBank, and the new bank seems to be doing quite well. Koizumi (Japanese PM) wanted to do the similar thing with Japan Post and the consequence is the new elections. I remember reading Dayanidhi Maran saying that India Post's banking operations if spun out will one of the biggest banking operations in the country. Interesting thought though. But it's good to know that for a change at least some of the PSUs are thinking outside the box.

Neelakantan said...

Thanks for the insight on Deustchepost, Surya and Karthik. Its good to see someone harness the synergy of the post office. Its amazing to see how this strength of the Indian postal service was ignored till date.