Thursday, August 11, 2005

Korean takeover of Indias FMCG market

Welcome to the long running Korean hit show in the FMCG industry of India. In what has been an impressive performance in the Indian market over the last few years, they are at the top of the rankings. This one is from Business standard (with figures from ORG-MARG).

LG and Whirlpool lead the pack in refrigerators with 29.4 and 23.2 pct respectively. Godrej is the third with 16.3 pct.
LG and Videocon lead the pack in washing machines with 35.1 and 13.9 pct respectively. Samsung is third with 13.4 pct.
LG and Samsung lead the pack in televisions with 26.7 and 14.4 pct respectively. Onida is third with 11 pct.

They came in at the right time and to an entire country fed on Government TV's (remember Keltron, Meltron, Uptron - which were Kerala, Maharashtra, UP government owned) and two (or three) brands of refrigeratos showed them the promise of technology, design and good value for money.

They are where they deserve to be, right at the top.

7 comments:

Nitin Kochhar said...

Hi,

Please visit the link: http://www.fmcgmarketers.blogspot.com to get updated with news from FMCG world and be a part of this interesting and content rich blog.
Please send this mail to all your friends who are interested in FMCG.

My personal blog is: http://www.nitinkochhar.blogspot.com/

Nitin Kochhar said...

Hi,

Please visit the link: http://www.fmcgmarketers.blogspot.com to get updated with news from FMCG world and be a part of this interesting and content rich blog.
Please send this mail to all your friends who are interested in FMCG.

My personal blog is: http://www.nitinkochhar.blogspot.com/

Nitin Kochhar said...

Hi,

Please visit the link: http://www.fmcgmarketers.blogspot.com to get updated with news from FMCG world and be a part of this interesting and content rich blog.
Please send this mail to all your friends who are interested in FMCG.

My personal blog is: http://www.nitinkochhar.blogspot.com/

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