Tuesday, August 09, 2005

Slight change in Air India logo

Air India to change its logo. The hyphen between Air and India will go and the centaur logo will point upwards. Thankfully this time they are only tweaking the logo, not playing havoc with it.

..."The dropping of the hyphen means AI moves up in the alphabetical list of airlines and will be displayed much earlier in the computerised reservation systems and Web pages than before. This will lead to more visibility for the airline," a senior AI official said.

In addition, after decades of being in a titled(sic) position, the airlines' trademark Centaur logo has been readjusted to point upwards, showing the progressive growth the airline has made. The latest initiatives come even as AI has improved its ranking to the 48th position among 150 global airlines in terms of revenue generated and 16th in the Asia-Pacific region, ahead of Indian Airlines and Jet Airways. The survey was carried out by international agency Airline Business....


For those who remember it, the last change in Air Indias logo was a mega event (or a flop show depending on how you look at it). Heres the piece

...One is also transported back to a similar event many years ago when an Air India jumbo circled the skies above what was known as the Queen's Necklace to show off its new livery. It
was a great way to unveil the new sun logo and colour scheme Air India had opted for...

...Anyway, the new corporate identity was as long lasting as the Boeing's little flight around Marine Drive. The Maharaja (to be read as the maharajas in New Delhi) decided that he didn't like his new look and that old was gold after all. Someone should tell the mandarins at Air India that the sentiment was reserved only for the old corporate identity, not for its aircraft...

Air India needs so much more than a logo change!

2 comments:

Anonymous said...

I have travelled through atleast 20 countries in all kinds of airlines, some good and some bad. Air India is the only airlines which has consistently been horrible. Every time!

I agree, they need more than a logo change!

Anonymous said...

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