Friday, October 07, 2005

K@W, why not from IIM

Many of us in the tech industry have subscribed to this email group known as Knowledge@Wharton. This is a free service of the Wharton Business School of the University of Pennsylvania.
This is what it says at the end of the mail, which I receive, I think once every 2 weeks or so, this weeks installment was from Oct 5-18.

"Help Spread KnowledgeDo you know people who might be interested in these research studies and more? If you do, please forward this e-mail message to them.
Its companion web site, Knowledge@Wharton, includes full details of thestories listed here.

To read Universia-Knowledge@Wharton, our Spanish/Portuguese Partnership http://www.wharton.universia.net

To read the Chinese Version of Knowledge@Whartonhttp://knowledge.wharton.com.cn

To comment on these stories, go to:http://knowledge.wharton.upenn.edu/feedback.cfm"

This is a big big method of brand building. Taking your brand to those corners of the world (see the Chinese, Spanish version) where there is really no awareness of your brand. Allowing people to interact ( a link to comment!). K@W, I am not sure of the size of this brand, does wonders for the already strong brand of Wharton. So, why arent our IIMs doing this? I would love to receive the thoughts from the IIM profs and perhaps the current batch on the current goings on in India (and theres so much of it). Anything that gets those intellectual gears moving!

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