Thursday, December 08, 2005

Deccan flies to 46 cities

Air Deccan now flies to more destinations than any other airline in India

...screams the copy. Air Deccan connects 46 cities. Jet airways is second with 44. IA has 41 cities on its route list and Alliance air has 31. Sahara, Kingfisher and Spicejet have 24, 12 and 11 cities on their routes.

Of course, the footnote states that IA+Alliance combined flies to 58 cities, but 46 cities (215 flights every day) is not a small achievement by any means.

Also note that their first flight was in Aug 2003, thats only 28 months back. Pretty good growth I would say by any reckoning. (the pic isnt that good though...)

1 comment:

Anonymous said...

The idea could be to create a non Indian identity and then create a brand image. Also to cater to non english speaking local european markets, it could be necessary to have local presence, but good corporate move, rather than working like a fly by night operator