Thursday, December 29, 2005

Haldirams, MTR and regional brands

Haldirams is the one food brand that comes to mind when one thinks of regional food brands which have made it big at a national level. MTR is trying to get into this exercise in a big, ableit in a slightly different way and one hopes it succeeds, because most of its products are, really, high quality, the kind that has come to be expected from MTR.

I wish some of the other regional food brands would take some risks and try for a national presence. The ideal place to sell these goods, among others, would perhaps be near multiplexes (regional movies, regional food!). I wish Grand Sweets of Chennai, Sathyanarayan Chivda and Chitale bandhu of bhakarwadi fame from Pune and the many others get into the act and expand.

The VCs will readily fund any of them.

2 comments:

Kaps said...

Even before they went national, some of them have already gone international. I can now find Adyar Ananda Bhavan sweets in Singapore. Even Sree Krishna Sweets is being sold in S'pore during the Diwali season. I think they feel that taking the international route is a easier way to make a quick buck.

Neelakantan said...

you bet, like indian film makers, they find it easier to tap into the overseas market and make more margins! will write on this some time.