Branded Petrol (gas for those in America) has been popular in India for the last 2 years or so. Bharat Petroleum, if I am not mistaken, was the first off the block in this segment. The name it chose, a masterstroke, was Speed. Speed is an innovative, if ordinary name for hi octane petrol plus additives, but like with many simple things, it is sticky. So, I found myself asking at a non BP outlet, for, Speed.
IOC has XtraPremium, HP has a Turbojet (Diesel - am never quite sure what it has named its Petrol) but Speed seems to have become a generic name in this category. Will it become as generic as Bata for shoes, Frooti for tetrapacks, Dalda for Vegetable fat, only time will tell.
Monday, January 09, 2006
Branded Petrol and Speed
Posted by ecophilo at 10:02 PM
Subscribe to:
Post Comments (Atom)
1 comment:
HPCL has Power and i regularly use Power, so not quite sure if Speed is synonymous with value added petrol
The "Xerox" referred for photocopy is hard to set especially in this category.
Post a Comment