Monday, January 09, 2006

Branded Petrol and Speed

Branded Petrol (gas for those in America) has been popular in India for the last 2 years or so. Bharat Petroleum, if I am not mistaken, was the first off the block in this segment. The name it chose, a masterstroke, was Speed. Speed is an innovative, if ordinary name for hi octane petrol plus additives, but like with many simple things, it is sticky. So, I found myself asking at a non BP outlet, for, Speed.

IOC has XtraPremium, HP has a Turbojet (Diesel - am never quite sure what it has named its Petrol) but Speed seems to have become a generic name in this category. Will it become as generic as Bata for shoes, Frooti for tetrapacks, Dalda for Vegetable fat, only time will tell.

1 comment:

Paddy said...

HPCL has Power and i regularly use Power, so not quite sure if Speed is synonymous with value added petrol

The "Xerox" referred for photocopy is hard to set especially in this category.