Monday, January 02, 2006

Special samosa?

An ad for "spicy dum-mast Samosa" from a reputed chain reads thus: "Special crunchy samosa with spicy vegetables inside".

So what is special? The price is, but what else? Every well made samosa I know is crunchy and has spicy vegetables inside. How about adding, specially deep fried in special oil with special maida outer cover and special vegetables?

2 comments:

Ambuj Saxena said...

...the tragedy of USP.

Neelakantan said...

Also perhaps some companies think their customers are idiots!