Monday, January 02, 2006

Special samosa?

An ad for "spicy dum-mast Samosa" from a reputed chain reads thus: "Special crunchy samosa with spicy vegetables inside".

So what is special? The price is, but what else? Every well made samosa I know is crunchy and has spicy vegetables inside. How about adding, specially deep fried in special oil with special maida outer cover and special vegetables?


Ambuj Saxena said...

...the tragedy of USP.

Neelakantan said...

Also perhaps some companies think their customers are idiots!