Monday, May 29, 2006

Battery and clockwork

Many years ago, in the days of "Doordarshan", there used to be an ad for Novino batteries which would end with an Oriental looking girl looking for a place to insert batteries in a baby, "Oh Novino". Then, in India most toys we got were clockwork or spring driven, so the situation depicted seemed quite laughable. When I was a kid, I dont remember having any battery powered toy.

Thanks to the Chinese invasion (and some Indian ingenuity) most toys today are battery operated toys. When I saw my 1 year old turn over a clockwork toy which was not running as he intended it to, and say "battery?". I was reminded of how prevalent batteries have become and how the situation outlined in that Novino ad is true in India today.

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