Titan ties up with Innoviti, as reported in The Hindu Businessline.
The tie-up between Titan and Innoviti Embedded Solutions will see the launch of special kind of watches that give out information on stock market, business, and general news.
"Watches, unlike mobile phones, are non-intrusive. Hence, we thought giving out information through watches was a much better way to communicate," Innoviti's CEO, Mr Rajeev Agrawal, told Business Line.This is an interesting development and it will be interesting to see how they fare in the market. For one, the technology is being brought from within India. Second is that with the arrival of mobile phones, very few look at watches as gadgets. Watches are more like an accessory, like perhaps a bracelet or something. That it tells the time is only incidental. So, this thinking is contrarian. Will it take off? Wait and watch!