The billboard for Mantri Tranquil. The byline reads "Homes with forest view". The accompanying visual shows a man running through a forest. But make no mistake. The ad nowhere says that your building will have a forest. All it says that your building will overlook a forest. And that is easy, because this place is just off the Madras Sappers military camp and they maintain the greenery in their camp area. So, the forest is meaningless beyond a point. You cannot run in it, neither can you enter it. But, even a view sells. After all, a forest view is far better than, say, a slum view and of course, you can charge a premium for it.