Sunday, June 25, 2006

Forest view anyone?

The billboard for Mantri Tranquil. The byline reads "Homes with forest view". The accompanying visual shows a man running through a forest. But make no mistake. The ad nowhere says that your building will have a forest. All it says that your building will overlook a forest. And that is easy, because this place is just off the Madras Sappers military camp and they maintain the greenery in their camp area. So, the forest is meaningless beyond a point. You cannot run in it, neither can you enter it. But, even a view sells. After all, a forest view is far better than, say, a slum view and of course, you can charge a premium for it.

2 comments:

. said...

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Anonymous said...

Do you know of any property in Bangalore that has a forest in it and
yet is affordable for general junta like us? :-)