Tuesday, June 27, 2006

Too much innovation


This "innovation" buzzword is getting a little too much. Pink papers are ga ga over it, recruitment ads have the word as a punctuation and now its on billboards too! The innovation buzzword unlike previous buzzwords is cheap - no consultants, no re-engineering - and it is easy for anyone to say that they are "innovative". Real innovation, though, does not come cheap.

1 comment:

Manish said...

It is interesting how these buzzwords are used just for the heck of it. I think the topslot goes to "value".