Tuesday, July 04, 2006

Co branded store

Co branding is not new, but this particular co branding in a store took me by surprise. A shop in Bangalore is a twin shop for GK Vale (a well known chain of photo studios in Bangalore) and Sony (yes, the Sony). One of the GK Vale studios in Bangalore doubles up as a Sony Showroom (I believe, only cameras and related stuff) too. This store is near a perpetually jammed traffic intersection, so I have observed it only from the road, never been inside.

GK Vale is a service provider, while Sony is a product manufacturer. You can be pretty sure you wont see a GK Vale camera anytime soon nor a Sony Studio. The co branded store makes sense from Sonys perspective since GK Vale sells a range of digital cameras from all manufacturers. But if the GK Vale outlet only stocks Sony products (cameras), then its not a great situation for their customers. But I thought it was a nice new experiment.

1 comment:

Anonymous said...

i am looking to go for MBA. In a scale of 1 to 10 if i ask u to grade Correspondence/Part-time MBA against Fulltime, where will it be? Please guide me with whether i should go for Full-time or Part-time MBA. And which are the Institutes in Mumbai where i can pursue it and which are the exams i should appear for getting an admission as different institutes require different enterance exams. When is the next CAT,XAT,MAT,.... .

Thanking you,