Saturday, August 26, 2006

Fully computerized branch

Paddys comment in the previous post brought this thought back into my head.

What set me thinking was that many banks advertise their ATM (Automatic Teller Machines - not Any Time Money) as a 24 hour ATM. Whats the big idea in having an ATM thats not 24 hours or putting it inside a cage that will be opened only from 9 am to 12 pm and then 1 pm to 5 pm? ATM implies 24 hours does it not unless ATMs sleep or take lunch breaks!

Fully computerized branch is another dud term. Usually seen in PSU banks. What difference does it make if your branch is fully or partially (this lingo exists) computerized, if you make me stand in a line in front of a grumpy teller (many of them are not tellers - there are noteller)?

I have seen "Fully airconditioned", though I am not sure if I have seen it in banks also! In the light of the above -where I have to stand in line to meet a grumpy teller- I would rather stand in line in an AC branch than stand in non AC branch.

To your point Paddy though, in the earlier days, there was no real competition between banks. (Think PSU banks). Except for the fact that a branch of some bank was located near your home/office, there was no real difference. So in order to differentiate, they probably used these terms to subtly advertise to customers - this branch is computerized- so the customer would sign up and hope to get better service. Only to later realize that "Systems are down" would be as common in the computerized branch as was "Ledgers is with the boss/missing" in the non computerized branch.

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