Fun cards - Mobile phones

Hutch has introduced Fun Cards, which are Scratch Cards that offer customers multiple caller tunes and ring tones.

I havent seen a fun card yet, but from ads and reports, they are ring tone compilations (like a cassette or a CD really). Whoever would have thought that a market for ring tones could exists and it is a big market, really. The other thing that Hutch does is that it gets the ringtone market for itself rather than allow other service providers to take a piece of the pie. The price is attractive too, at 20 bucks for a few tunes, to buy and gift.

These scratch cards are just scratching the edge of possibilities.