Wednesday, September 20, 2006

Palaces on wheels

The railways is all set to run more palace on wheels trains. The original Palace on Wheels was quite a hit and very clearly positioned to woo the well heeled. Sure there are enough tracks out there for the railway to run/market more than one (I think there is more than one already) Palace of Wheels, but care must be taken not to tamper with its high end image. That doesn't mean it cant be made more affordable - it can be and perhaps attractive enough for Indian tourists too. It must also be tailored to each of the proposed circuits rather than have a "royalty" theme all around.

Otherwise Palace on wheels will end up like our Superfast trains, which are anything but super(b) or fast.

No comments: