For those who know the Indian wheat flour (atta) market, these are the brands of the two big players in this space apart from the neighbourhood chakki and the small sector. The former belongs to ITC and the latter belongs to HLL.
This is a purely personal experience. When we had purchased Annapurna atta, my mom after making a set of rotis put the brand in her personal reject list. "The chappati becomes rubbery, it has maida" was her judgement.
With Ashirvaad, she said "This is good atta".
Needless to say, we always preferred Ashirvaad atta after that. Perhaps this was the market buzz too since Annapurna recently introduced a label on its packet "No maida added". Ashirvaad always had this on their packs. So, is it an admission of past guilt on the part of HLL?
BTW, the new pack of Annapurna (we happened to use it only because our grocer delivered it to us by mistake and we needed atta urgently) was good - no maida (as per mom) - but I guess Annapurna has lost some brand equity lost there.