Wednesday, December 13, 2006

Small everything...

Our love for small size is well known - with sub 5 rupee sachets for shampoo, pickles, cough syrup, Frooti 2 rupee packets, 100 cc bikes (and 50 cc mopeds), 800 to 1000 cc cars, 200 ml soft drink bottles, 10 rupees cell phone re charge - the list can go on and on.

Now the 1 lakh (2500 USD) car will get added to the list. It does seem real now. Others are gearing to enter the market based on the impact it has on the market. Apart from the retail revolution, this I believe, is another big thing happening in India, rather waiting to happen in India. More thoughts on this shortly...

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