Friday, December 22, 2006

Thyrocare

For those who are in India, this name will be familiar. Over the last few weeks, they have been releasing full page ads in most national newspapers. Their USP is lipid profiles and other blood tests in a package that is slightly lower than what you would pay if you did all these tests separately. Of course, the chance that you would ever do all these tests simultaneously is miniscule, but this is smart marketing.

According to industry experts, the reason individual blood tests cost higher is because of the limited usage of the kits. One kit can be used for a set of tests, but when an individual comes in for a particular test, the kit has to be discarded. By offering all these tests for a package, Thyrocare is cutting its costs as well as making these tests available for a lower price.

The numbers given in the ad are numbers of marketing offices, not their collection centers. Afaik, they have one per big city (Bangalore has one in Domlur) and their lab is in Bombay. They fly out the samples to the lab, get it tested and courier the reports to your house. If you cannot make it to the collection center, they will pick up the blood from your house for a nominal extra charge. Smart model?

Also figured that Thyrocare is in the news for its tie up with Reliance, its lab...

4 comments:

Anonymous said...

Yes, you are right. I also have been hearing about them nowdays too often. As every one knows the cost of blood tests are too high in India more due to the Unorganised nature of diagnostic industry. When corporates sturggle to see a 20-30% PAT, indian diganostic Industry has been operating with about a minimum 200% and above profits. Every player in the industry is a happy looting the patient in distress. Thanks to Thyrocare now the customers are getting to know the costs of tests , which is more important in preventive care , where pocket pains since body usually does not pain. With the best possible certifications in the globe for a lab, this patient friendly brand name is all set to lead the revolution in blood testing in India. I wish the brand all the best

Anonymous said...

We are pleased to inform you that a Collection centre is opened for Thyrocare Limited, which is the best equipped Clinical Chemistry & Immunology Laboratory in India providing specialized blood tests with international quality at affordable costs to the common man across the country.
Samples will be collected and reports delivered within a day. The menu consists of more than 120 tests covering a wide range like THYROID, INFERTILITY, TORCH, TUBERCULOSIS, HEPATITIS, INFECTIOUS DISEASES, AUTOIMMUNITY, DRUGS, CARDIAC MARKERS, TUMOR MARKERS, DIABETES TESTING which is know as SUGAR SCAN.
As you may be aware that Thyrocare is an ISO 9001-2000 certified and CRISIL graded (Grade A-consistent with the highest standards in the healthcare industry) organization. The Laboratory has been certified by NABL (National Accreditation Board for Testing and Calibration Laboratories), the premium technical body for accreditation in the country under the aegis of Department of Science and Technology, Government of India.
For Home Service please contact us. We will then arrange to have collection of samples and delivery of reports at your door steps.
Our collection centre is located at the below address and will remain open between 7.30 AM to 7.30. PM.
Collection Centre:
Bldg No.53, Ground Floor, Sahajeevan Tower,Sahajeevan Co-op Hsg Society,
Next to Tilak Nagar Railway Station, Tilak Nagar, Chembur, Mumbai – 400089.
Tel: 25244311, Mobile: 98 20112175 or 9221214430, Email: sushilanair@hotmail.com

Anonymous said...

Thyrocare Health Management Camp.

If any of your society/ Organization/friends groups/kitty party group/social group wants to organise/conduct a camp for its residents/members, we are willing to organize a Medical camp for the knowledge of all ailments such as:

1)THYROID PROFILE 2)LIPID PROFILE 3)LIVER PROFILE 4)ANAEMIA PROFILE 5)RENAL PROFILE 6)INFECTIOUS DISEASES

We will also conduct free blood pressure, weight and height check up for the members.

Many million Indians have thyroid disease, and as many as half the people with thyroid problems don’t even know it yet! Unfortunately, for many people with undiagnosed hypothyroidism, even the most rigorous diet and exercise program may leave you unable to lose weight. Getting your thyroid problem diagnosed and treated then, is an essential part of a successful weight loss program!

Aarogyam Profile will know it early…. Exactly.

A unique diagonistic profile of specialized tests for a comprehensive health evaluation.

Ideal for those who Are above the age of 35, Prefer unhealthy food, Are obese, Lead sedentary lifestyle, Are always stressed. The profile suits to every one from Rs.1,200.00 – Rs.1,800.00

Sugar Scan Profile will know it early…..Exactly.

A unique combination of essential tests for diabetes monitoring and cardiac risk assessment. Blood sugar may be misleading. But not HBA1c among Sugar Scan.

Ideal for those who, Are Diabetic, Have family risk of diabetes, Lead sedentary lifestyle
Are always stressed. The profile suits to every one for Rs.1,400.00/-

For Home Service please contact us. We will then arrange to have collection of samples and delivery of reports at your door steps.
Our collection centre is located at the below address and will remain open between 7.30 AM to 7.30. PM.
Collection Centre:
Bldg No.53, Ground Floor, Sahajeevan Tower,Sahajeevan Co-op Hsg Society,
Next to Tilak Nagar Railway Station, Tilak Nagar, Chembur, Mumbai – 400089.
Tel:022-25244311;Mobile:9820112175/9221214430;Email:sushilanair@hotmail.com

Sushila said...

Thyrocare India has Preventive Health Care for all

Free Blood Sugar by Glucometer testing for an organised camp of minimum 25 persons.

Insurance can only reimburse your hospital bills...

But what about the pain and suffering?

A unique diagnostic profile of
specialized tests for a comprehensive health evaluation

Ideal for those who
• are above the age of 35
• prefer unhealthy food
• are obese
• lead sedentary lifestyle
• are always stressed

• Lipid Profile (7)
• Liver Profile (10)
• Thyroid Profile (3 )
• Renal Profile (5 )
• Iron Deficiency Profile (4 )
• Infectious Disease detection (2)

Normal rate Rs 2100 /-

Special Discount rate
Rs.1200 only

Did you know that 2 out of 3 people with diabetes die from heart disease and stroke


A unique combination of essential tests for diabetes monitoring and cardiac risk assessment

Ideal for those who
• are diabetic
• have familiar risk of diabetes
• lead sedentary lifestyle
• are always stressed


• HbA1c (Glucose Memory Test)
• Lipid Profile ( 7)
• Cardiac Profile (5)
• Liver Profile (10)
• Renal Profile (5)
• Iron Deficiency Profile (3 )
• Kidleak (3)

Normal rate Rs 2525 /-

Special Discount rate
Rs.1400 only

THYROCARE TILAK NAGAR
Presents

Comprehensive Preventive Health Care

Normal rate Rs 3,575 /-

Special Discount rate
Rs.1800 only

Among other Tests Thyroid-250/- to 1000/-, Tuberculosis-700/-, Lipid pfofile-250/-, Caridiac-1000/-, Liver-350/-, Renal-250/-,Iron Deficiency-250/-, Kidleak-500/-,HBA1C-400/-, Aids-300/- and Blood Sugar by Glucometer-25/-.

Doctors and Pathologists with ECG facility have special concessions for becoming our partners as Panel doctors in all Thyrocare tests.

All Other Routine Pathological Diagnostic Tests for citizens, doctors and laboratories.

CONTACT
Our Authorized Collection Centre
AT
THYROCARE
TILAK NAGAR
Near Tilaknagar Railway Station
53-GR flr, Sahajeevan Tower
Tilak nagar, Chembur
Mumbai 400089
Tel: 022- 25244311
Mob. – 9820112175
thyrocare_tilaknagar@rediffmail.com

We have free home service-collection of samples and delivery of report at Your door steps.