Sunday, February 18, 2007

Coke Mindshare

Stand and eat darshinis are not a great place to sell Coke in Bangalore. The things that sell most here apart from the snacks are Masala milk, tea, coffee and juice perhaps! But that doesnt mean Coke doesnt try! Pepsi had captured the menu cards and table cloth segment in the Bombay udupi restaurants a few years back - Coke has gone for the table itself...

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