Wednesday, May 09, 2007

Looks whos there on MTV

Its Accenture. It is not often that you get to see corporate ads on MTV, but Accenture is doing it these days.

The idea I think is to build their brand for the MTV generation - those who will join it fresh from college. That is my thought. It is a smart move, though benefit wise, it is anybodys guess.

How long before we see others hop on? And secondly, from here to where?

2 comments:

Ramesh said...

Well accenture at the end of the ad, says for Job opportunities visit the link !!

Attracting MT TV Watchers to work with accenture??

Neelakantan said...

You are right. The career link stays on for quite some time. BTW, those spots are quite esoteric...