Tuesday, May 22, 2007

The Sewing machine

Surprised by the title? Heard lately about the sewing machine? Once upon a time, it occupied the place of pride in many a home. Almost every home had a sewing machine when I grew up, which was not too long ago. I remember at one point, there were ads that used to be run on television for them. Atleast two brands used to advertise in the late 80s, Merritt from Singer and perhaps Usha, which was perhaps an attempt to revive the industry. These machines had it all, including embroidery and patterns and other things, but it did not click.

Today, try and track down a sewing machine showroom or a service center or if anybody really wants to sell sewing machines. There is a consumer boom alright, appliances are being sold in record numbers, but does anybody have time for sewing? Very few. There are tailors and readymade clothes, so nobody feels the need for having a sewing machine in their homes. Coffee grinders are a similar story. There was barely a home which did not have one - usually a small hand grinder.

How long before the mixer grinder and the wet grinder follow suite in an age of readymade chutneys, pastes and batters?

6 comments:

niti bhan said...

Hi Neelakantan, imho if consumer culture follows the pattern of more industrialized nations and their consumer markets, then it won't be long at all that these products disappear. The irony will be that it might only be in the cities, do you see such a similar dissapearance happening outside the urban areas?

Neelakantan said...

No to a great extent - as in these markets do exist. But trapped between low cost and obsolete technology - those who serve the market are fairly low end.

Kavi said...

Your post brought a lot of nostalgic memories ! The sewing machine used to occupy a powerful position at home ! Used to !

I guess the frenzy of a fast paced life has taken the fizz out of such equipments as the sewing machine. I guess mixer grinders will have a longer life as they are kind of intervwoven to our food culture !

Anonymous said...

The trick is to market it as a leisure activity. I think it can still be sold well as a hobby/passion, rather than as a necessity.

Manju said...

I came across your post while i was searching for sewing machine dealers in Mumbai. Sadly, i couldnt locate any good dealers here.

I really appreciate what you have written. It reminded me of the 2 sewing machines we used to have at home and also of the wonderful commercials.

More and more things are disappearing from our household and from the market too. This is a very disturbing trend. But like someone here said, maybe the trick is to market it as a hobby...

Neelakantan said...

This post came about as my wife, sought a sewing machine dealer in Bangalore and to my delight and her despair, couldnt locate one :)