Tuesday, May 08, 2007

Unique Business Models

I hope to make this a series sometime as and when I come across stuff like this. These business models are like the bee, which, in popular lingo is not supposed to "fly" as per aerodynamic laws, but it doesn't know aerodynamic laws, and hence it flies (and that is an urban legend). Likewise, some business models survive irrespective of low barriers to entry. Like the one shown here.




This metal contraption is used to transport people (not just kids) from one point to another- in the tourist destination of Mount Abu . Low investment required not sure if it has a high ROIC (Return on Invested Capital).

There are a few other models like a weighing scale/height measure in middle of the road used to check weights (seen in Mumbai as well). Wonder how such models (and their proprietors) survive?

3 comments:

Kavi said...

i guess they survive on past successes of a bygone era ! They can perhaps put these to better use. past successes are inhibiting future thought processes !

Thats my hypotheses !

Neelakantan said...

Possible, they are quirks of a bygone era perhaps...

vinay said...

This mount Abu model is really a unique and a successful one. These carts operate on small distances and at sights where vehicles are not allowed e.g. the sunset point. The tourists also dont feel pinch because of low cost. Most of all there is one hotel that takes care of all the painting and maintainance of these carts and in turn advertises on these carts. The whole thing translates into happy tourists, happy cart owners and happy hotelier.