Thursday, July 05, 2007

Bagrrys, a niche brand

Anyone in India who is into health foods, will know Bagrrys. It is in the business of health foods. Oats, Muesli, Wheat bran etc. Heres a piece from The Hindu Businessline on the same.

My take - watch out for this brand - it is a powerhouse in the making.

The amazing thing and I did not know this till I read the piece - they were basically a flour manufacturing company and even now they supply cornflakes to the biggies - but never market cornflakes themselves. Talk about flanking brands.

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