One of the other things they did was appealed to the thriftiness of the Indian consumer. Their charger was mostly constant across phone models. For every phone lost, you could continue to use the same charger while you upgraded your phone. Also, in a place with multiple phones, it was convenient to have lesser chargers (yes, the price dropped if you did not want the charger in the grey market). While the Sonys and Motorolas went with multiple charges, Nokia had (and even today nearly has) just one charger.
Then came the game changing 1100. With a rock bottom pricepoint, utilitarian looks, a torch (simply brilliant), a look that conveys sturdiness all over and performance that took rough handling (who can forget their ad where the phone is hung outside a truck under the engine like a slipper to ward off the evil eye) smoothly, this phone was a runaway success. There were other no frills models with radio and simple looks and Nokia never really looked back.