Friday, September 21, 2007

Get onto to Orkut/Facebook

Ever seen an ad that says so for any social network? Especially those that are big in India - Orkut for instance and Facebook, which seems to be catching up. Ever seen an ad from them? Big Adda.com has started advertising on Bangalores radio. The spread of social networking sites has very little to do with high decibel advertising. Especially with existing social networking sites which are quite dominant, how do you get people to switch?

Related, on Zapaks advertising campaign, Web 2.0, Social networking
Suggested reading, Network effect.

2 comments:

Anonymous said...

Social networking sites are becoming a dime a dozen and except for one or 2, they are all going down...fast. Afterall how much can people socially network, they have to live their life and work too!

Anonymous said...

check out mash