Sunday, October 21, 2007

Calories equation in India has changed

Pepsi CEO Indra Nooyi is on the money when she says this.

Yet, the awareness on this front has some way to go. India is fast developing an affinity lifestyle diseases- whatever the figure, it is a fact that you see on the ground around you - BP, diabetes are getting people at younger ages. As India develops, people expend less calories while their intake remains the same, as she says.

Awareness is increasing (look around you - the number of people who say no to a typical Pepsi/Coke is increasing) and we are perhaps lucky that the awareness is happening even as fast food consumption is picking up. So, we may yet land up being a little lucky in terms of overall health.

So, as she rightly says, it is an opportunity for these companies. The health food boom is happening even as we speak.

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