Monday, December 24, 2007

Long tail, Indian IT

Sure, the long tail has been a much spoken subject for a while now, but yesterday a thought crossed my mind.

This is an area with clear potential for the Indian IT industry. Indian IT can take advantage of its multi location strategy to position itself as the service arm/product arm/maintenance arm for niche software. By having a central location or two, it can support products across the globe. And it doesnt have to be just old and defunct products. It can very well start off by launching smaller and more specialized products and reach out even a small set of customers spread across the globe. It can also acquire specialized products and be the one stop shop for them thanks to their reach. And, like restoring specialized cars or building specialized machinery, it can get to charge good rates for them too. So, how about a long tail division?

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