Saturday, March 29, 2008

White models

Why does a builder (or anybody) for that matter need to use white models while advertising for a building in a suburb of Navi Mumbai?

At one point, it was used to convey an upmarket image, but today after being tortured with images of TV shopping with dubbed voices in Hindi, I guess it is not such a great idea. This is just one example; I noticed more examples around.

Not sure if anybody even notices it anymore...

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