Tuesday, April 08, 2008

The one thing a retail shop should do

if it wants more footfalls in India, is to make the checkout as fast and seamless as possible.

Two examples. There is a Reliance Fresh here, where the checkout counters are always crowded - leading to bizarre situations. Husband and wife arrive, husband stands in the queue, wife fills up shopping basket since they are going to spend a fair amount of time standing in the queue anyway. Or there are Kirana stores chaps who hog the checkout queue with a thousand baskets. And knowing this is the situation, there is a mad scramble inside the stores to complete the shopping as fast as possible to beat the queue at the counter. Another mall near where I live, there are some 20 checkout counters - fast and efficient. Havent spent more than 2 minutes waiting for a counter to be free. Guess which place I prefer?

And then as you leave, there is a so called security who checks your bill with the items. Get rid of it guys, let the customers leave with dignity...

2 comments:

ggop said...

Any concept of express lanes yet for people with less than 10/15 items?

Door sensors may be the alternative to security guards checking the bills. My experience is they typically just check off things like droids. Even in megamarts like Costco or Sam's Club.

Prasanth said...

"And then as you leave, there is a so called security who checks your bill with the items. Get rid of it guys, let the customers leave with dignity...". Here in the US, if we go to a Costco, Walmart or a Sams Club, there are people at the exit checking your bill against stuff you bought so it's not something just we in India face.