Friday, August 01, 2008

How to use a new tool

A few years back, when I first started working, I was startled to see how people use computer tools. Many people use computer tools in the same manner that they would use a similar paper tool. For instance, a tool like MSExcel was being used, basically as a register. With no use of its analytical, summarizing or reporting capabilities.

This was obviously not the first time that I saw this happening. People still slam doors of new cars (the Ambassador effect, as I call it), or typists bang into electronic keyboards.

In a similar way, many people use the net in a very different way - not the way it is supposed to be used. People read the same newspaper online that they would read offline - sure there are exceptions like rediff, but that is not the point of the web. Sure, you get to read the NYT or WaPo which you otherwise could not, but the real power of the internet is not with these regular sites. Thats not where you can get the juice. The juice is elsewhere.

If you are reading this, you know it better than me; if you arent, well, theres no juice....

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