Tuesday, August 05, 2008

Ramdev, Asaram, Ravishankar, Morari

Not exactly Superman, Spiderman and Batman - not even Amitabh, Aamir and Akshay or even Mulayam, Mamta, Mayawati, but if these 4 accomplish what they have set out to do, it is going to be a teeny weeny issue for the psecs.

You can’t ask for a better brand ambassador than God.

And so starting next month, the Vishva Hindu Parishad (VHP) is enlisting Sri Sri Ravi Shankar, Baba Ramdev, Morari Bapu and Asaram Bapu to create an alliance marrying political, religious and environmental causes.

The strategy taps into the godmen’s oft larger-than-life presence among followers to bolster support for the VHP’s main political ally—the Bharatiya Janata Party (BJP)—in the next general election.

[Read it all]

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