Monday, September 01, 2008

Base first?

or fully loaded first? Most items, cars or computers always advertise the product with the base version price prominently and charge the customer for every add-on. Which is fair and perhaps works well.

But what if I wanted the fully loaded version and the price point was higher? How about indicating that too? So, if I really liked the Inspiron notebook, I should be able to bring it to my price point (in all probability I wont), but why not surprise your customers with the fully loaded price and keep reducing it for them?

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