Base first?

or fully loaded first? Most items, cars or computers always advertise the product with the base version price prominently and charge the customer for every add-on. Which is fair and perhaps works well.

But what if I wanted the fully loaded version and the price point was higher? How about indicating that too? So, if I really liked the Inspiron notebook, I should be able to bring it to my price point (in all probability I wont), but why not surprise your customers with the fully loaded price and keep reducing it for them?