Moser Baer took on the movie pirates and launched Movie DVDs/VCDs starting 28 rupees onwards. That, is nearly the cost of the pirated DVD rentals per movie. That was some time back. Now the effects of it can be seen.
Thursday, September 18, 2008
Landmark and other local stores sell a lot of regional movie DVDs. That, by itself, is not surprising. What was surprising to me, was the emergence of a Bengali DVD market in a place like the one we stay. There are a couple of stores which sell Moser Baer DVDs of Bengali movies. They sell it with pirated stuff, but having said that, Moser Baer is more than prominent. The place we stay has a lot of new construction happening, many of the labourers seem to be from Bengal (hopefully not illegal migrants from the eastern neighbour), so it is natural that there is a market.
But, imagine this. These labourers have DVD or VCD players. This is no surprise as I have mentioned before considering the price of a player like that and considering the price of an average movie ticket. Thus, Moser Baer, with its DVD has got the Long Tail of the Indian DVD market nicely wrapped with a lot more steam left in it. More power to business ideas like these...