I am a sucker for coffee flavour in (almost) everything - icecreams, cakes, coffee itself. (Mild) Orange comes a (not so) close second. Chocolate, I dont like.
ITC Sunfeast had launched a Orange Marie sometime back of which I was a big fan of. A couple of weeks back, I spotted True Marie Coffee flavoured biscuits and the coffee flavour lover in me, fell for it defeating the health food freak. And having tasted it, I may end up buying more of it. I just hope there are others who buy it enough for the company to sustain the brand...
More power to coffee
Thursday, January 15, 2009
Coffee flavour
Posted by ecophilo at 8:45 AM
Labels: brands, innovation
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3 comments:
True Marie brings a ton of memories !!
"coffee flavour lover in me, fell for it defeating the health food freak"
:) For me, there are many victors. But the vanquished always remains the 'health food choice' !!
:)
But the health food chap better win in the longer run ;)
it never does,
the short term pleasures always outwieghs the long term benefits
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