Wednesday, February 11, 2009

Moser Baer - Media player

A launch of a media player to be celebrated? Well, not exactly, but the company that put India on the CD/DVD map of the world and took on the pirates with its low cost DVDs (of which I am a great fan) launched its own media players...The company has a range of products including Digital picture frames et al.

Now, obviously the launch of a media player is no big deal or so it may seem. But there is a market out there waiting to be tapped. It is interesting if they can capitalise this with some preloaded music from our huge Hindi and regional film industry (not to forget Carnatic and Hindustani) and take on the pirates in the music world this time around.

Remember that the bottom end of the music market in India is mostly dominated by pirated CDs and not too many people buy music players - they buy DVD players - why, simply value for money - why hear music when you can see the video as well. This, clearly is a market waiting to be exploited...

(Disclosure: I own a piddly number of shares in the company)

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