Tuesday, March 24, 2009

Nano and the choices you make

I have written about the Nano before, but the launch yesterday was the complete realization of a dream. Tata Motors did it in 1998 with the Indica (and Indigo, Ace and its variants), but never before has a car caught the imagination of the public like the Nano has. Heres one of the first reports on a test drive and it is an amazing read. I am sure that there will be a lot more news on the Nano in the days to come. And where, oh where, are the competitors who said it cannot be done?

I guess each one of us can be, in the roles that we do, a Ratan or a Mamta.

Being a Ratan is not easy. You have to fight status quo, change belief systems, break paradigms, get your teams to believe in your vision and execute it and then you get to change the world. And if you succeed, you get a product that completely changes existing belief systems and leaves the world gaping.

The other choice is a simple one. You just need to oppose and harangue all the Ratans in your world. But there wont be too many of them. Just one at the most. And if you all gang up, you can easily bury Ratan and his cohorts and their ambitions. (You can take cheap potshots too.)


Who said it would be easy? And why is everyone queuing to interview Ratan only? Nobody wants to talk to "the" Mamta?

No prizes for guessing who history will remember and who history will junk. What are you? Who have you decided to become?

5 comments:

Savitha Rao said...

Valid point. Brilliantly articulated :)

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Daniela said...

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