Thursday, May 21, 2009

Where are those social networks?

About a couple of years ago, social networks were the rage. I had captured this in a blog post myself. Desimartini (remember their ad), Minglebox, Bigadda were launched with much fanfare, media made a lot of money, but finally Facebook and Myspace and Orkut rule the scene in India. 

Linked in, however, has moved up a few strides - primarily because of its whole job oriented approach to social networking.

Here again, is the story of changing the rules. There cannot be one more Linkedin - unless there is a significant different in the value proposition - but everybody is trying to be the next Facebook or Orkut or Myspace!!

Anyway, my question is, where are they now? Yes, Bigadda has a blog by Amitabh - other than that, did they get much traction? Anybody know?

7 comments:

Aadisht Khanna said...

Celina Jaitley also.

One reason why the India-specific sites will flop compared to the orkuts and facebooks is that people don't have India-specific friends. Anybody who goes to a university abroad will become a facebook user to network with people there - and so all his or her friends back in India will migrate to facebook too.

Unless BigAdda was planning to specifically target people in insular social networks where nobody goes abroad- but I don't know if those actually exist - and I don't know if they actually want those customers.

Do any of these guys have any killer features for Indian localisation at all?

neelakantan said...

Absolutely. I know that in Orkut in India has attracted people over generations. Here was an opportunity for Orkut (or someone) to start a family tree app - esp useful in India with multitudes of cousins all over the place. But none of the newbies thought of it, and now, finally Facebook actually has something along those lines...

People want to "read" CJ?

Nikhil Narayanan said...

Aadisht
I have not been abroad and am active on FB and was active on Orkut.So, I do not feel there is a "foreign" connection factor in it.

India campus centric-What happened to Mingle Box?

@Neel,
Family tree -Ibibo launched something called http://onefamily.ibibo.com
Not sure if it ever took off even to bomb.
-Nikhil

neelakantan said...

@Nikhil - what he meant was that having an India specific SN does not make sense. Friends, in general, are global and mostly, ppl in US were the first on SNs and if you have your friends there, you are more likely to network on those.

Corollary - if you are hooked to any SN in college, that will continue as an SN tool. the only factor that would prevent it is the "migration" of your friends and for that to happen, it is usually global. And people, usually carry their networks into any SN tool they are part of...

Prats said...

Even the Amitabh's blog which Big Adda has is I believe due to Anil Ambani- Amazr Singh- Amitabh Bachan Connection...

Aadisht said...

Some more on that insular social network comment:

I meant that maybe Anilbhai thinks that there's a huge market for India specific social networking in small towns. But then if he's doing that on the assumption that nobody there knows anybody on an international n/w - that's pretty elitist and condescending.

ggop said...

Geni already exists for family trees and integrates with Facebook.