Sunday, August 23, 2009

Small is the new big

No, this is not Seth Godins book I am talking about, but the average Indian shirt size getting smaller.

Traditionally Indian men float in their shirts - lately, fitting is in. And perhaps, a few men now know their real sizes and the stores which had barely any space for 38s and 39s, now, have a market and hence stock them. (Coincidentally, I found more than the usual 39s at a store I visited recently.) It is also possible that as companies started introducing more of 39s, people too began to buy them.

And then again, maybe "business casual" is driving the trend...

Aggarwal thinks the move towards smaller shirt sizes has also to do with ties no longer being seen by many to be a mandatory part of formal, including office, wear. "When one wears a tie, one generally prefers to go for a bigger collar size," she says.[TOI] The article also says that globally men are getting fitter. Well, I dont know - we leave that for the women to mull over.

Well, all I can say is, not everybody can fit into a slim fit. If you are one of those who does, why not flaunt it...

4 comments:

satin said...

looks like a story written from the desk w/out moving the butt. if u go to any mall , u will find majority of shirts designs available in the range 40-42. the 39 rack is relatively sparsely stacked compared to 40-42 or even 44. And very few , (pst age25 ) can carry a slim fit with elan. in a slim fit a portruding tummy becomes more prominent.

even in trouser , 30 and below is the same state.

Melanie said...
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Admin said...

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Daniela said...

Interesting post. I have been wondering about this issue,so thanks for posting. I’ll likely be coming back to your blog. Keep up great writing.

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