Tuesday, September 29, 2009

Adding value

Just finished reading The Omnivore's Dilemma, a must read book for any foodie.

The book goes through how agriculture has evolved (in the US) from the humble farmer variety to the industrial agriculture - which when you read the book looks so removed from the farming that we read and romanticize about.

The dominance of corn and processing corn to create almost all the elements in any typical fast food meal in the US food scene is a fascinating read. Cows are being fed corn and the herbivores are nearly turned carnivorous (or cannibals) by feeding them cattle bones too.

Its not all gloom and doom though, but read the book for that.

In the wake of reading the book, I found this product there. Mashed potatoes. Potatoes sold between 10 and 20 rupees a kilo at retail rates is now worth 90 rupees a kilo. How? Processing it to add value - Mash potatoes, add a few chemicals, preservatives, package it and sell it...And therein lies a long story.

Follow Pollans advice though when it comes to choosing a meal.

Eat food. Not too much. Mostly plants.

1 comment:

Anonymous said...

I agree, its an excellent read. And on your thoughts on mashed potatoes and value addition, I think there's a comment in the book somewhere, where a food industry executive says "there are profits to be made in food, just not in growing food".