Tuesday, September 22, 2009

Half bread

In the "golden" 80s of socialism and no refrigerators, one would not need to buy a whole loaf of bread. So, the friendly neighbourhood store owner would helpfully break a bread into "half", wrap it with a newspaper, tie it with a string and charge you exactly half for the bread.

The companies did not want to market a smaller loaf, but there was demand for a small loaf.

Now, it looks like the companies have stepped into the market themselves...

Anyother city where you can buy half bread?


Kavi said...

Half bread ! Innovation full blown !


Nikhil Narayanan said...

We did see this in the Fevikwik Rs.5 SKU example,right?
Funda is the same.

Dhruva said...

what is the big deal?

I used to buy half bread like 10 years back at Delhi (around 1995-1999) from my local kirana store.

... and I mean the company packaged half bread, not the store guy wrapping it in newspaper.

The main reason for us to go half bread i assume was power cut / refrigerator ... although I'll confess I never thought of it "why we buy half bread" until now :)

Purely Narcotic said...

Mangalore's had it going for a long time.

simoncadbury said...
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