In the "golden" 80s of socialism and no refrigerators, one would not need to buy a whole loaf of bread. So, the friendly neighbourhood store owner would helpfully break a bread into "half", wrap it with a newspaper, tie it with a string and charge you exactly half for the bread.
The companies did not want to market a smaller loaf, but there was demand for a small loaf.
Now, it looks like the companies have stepped into the market themselves...
Anyother city where you can buy half bread?
Tuesday, September 22, 2009
Half bread
Posted by ecophilo at 9:01 AM
Labels: customer service
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5 comments:
Half bread ! Innovation full blown !
:)
We did see this in the Fevikwik Rs.5 SKU example,right?
Funda is the same.
what is the big deal?
I used to buy half bread like 10 years back at Delhi (around 1995-1999) from my local kirana store.
... and I mean the company packaged half bread, not the store guy wrapping it in newspaper.
The main reason for us to go half bread i assume was power cut / refrigerator ... although I'll confess I never thought of it "why we buy half bread" until now :)
Mangalore's had it going for a long time.
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