Thursday, September 03, 2009

The Nano of phone calls

1 rupee per call - local that is. Talk as much as you like. Forget the pulse running in the background, in your head. Is this a game changer and revolutionary?

Tough to say, but it is a brave move and will certainly make the other service providers think - 1 rupee per local call and 3 for a long distance call. Most calls don't last that long (unless of course, you are talking to your girlfriend/boyfriend or family gossip or some such). While doing this, Tata should be simultaneously be able to rope in a ton of subscribers either new or transfers- how they will translate into ARPU is a different story altogether. That's the story in the CDMA world

Concidentally the Tata DoCoMo GSM service has offered a per second billing as opposed to a per minute billing. And I for one, am seriously considering the change - not because of the per second billing per se, but because I believe that this new service will try harder to beat the established folks. And hopefully that will translate into better service. Really, all I need is the much delayed number portability thing happening...


Kavi said...

Exactly !

But this number portablity has been static for ages. i wonder if we will at all get to see that day !

Swapz said...

Behind every TATA service lies a vast backend managed by TCS... and that includes billing.

I don't find them very reliable considering horror stories from Indicom, VSNL, Indicom Broadband users.

Tata Sky is the honorable exception

preeti said...

this is true.. 1p/sec jus created a great buzz in the market..also its VAS are very attractive with timed sms and free voice mails..m surely goin to take a tata docomo connection..

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