Wednesday, September 02, 2009

Tej, slowly

Smart thinking by Nokia here.

As anybody who is following the Indian market would be aware, smartphones are still some distance away from reaching 'mainstream'. We are still miles away from 3G, spotless coverage and of course, products and services. And Nokia has a large percentage of the Indian market with it. And the way to go is to tap the market that needs to use the cellphone to the best of its abilities despite spotty networks, despite call drops. Tej is an order management software - but its application will spawn almost anything that requires distribution reach.

I think that the learnings from Tej will go into the other more advanced markets - this is a learning that Apple cannot have (well, it may or may not care) - resulting in some good stuff...

The second (both from the same source) was about how mobile phones are helping farmers. The app is a smart app and not a true app in the sense we are used to thinking about it - these are built in into phones (more about this some other time). Now, remember that there are many initiatives helping farmers - ITC e-choupal is one - Mahindra has a similar project if I am not mistaken. I just wish that the government too thinks along these lines of freeing up information and making information democratic in the hands of farmers and others in the rural areas instead of doles and subsidies.

Aside, I think one of the new election promises we are going to see soon is a free mobile phone for every BPL family or some such...(and Niti thinks that rural India is the next telco battleground - yes, perhaps this is a first weapon).


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