Friday, December 04, 2009
Great book. Unbelievable price.
I am reading "Predictably Irrational" currently and would like to see the effect of this on customer behaviour. Does this make them buy more or ignore books like this?
I suspect that the chaps who know their books would not go anywhere near them. I also think that those who are new to buying books would probably fall for it. As a gifting idea, it has its pros and cons, but this is interesting to see what effect a label like this has.