Wednesday, May 12, 2010

College advertisement

For the first time, I heard colleges advertising on local radio here. I am intrigued. The college is spending on advertisements - though I am not sure if it is aimed at students or their parents.

The college focuses on infrastructure, faculty, quality of education and what not. Not a word on freedom to bunk classes. And to think they are are targeting students, heh! Parents, perhaps yes, students surely not.

It will be interesting to see if advertising matters. Traditionally, education and colleges are a word of mouth selection. Though there are published rankings, I still think this is one area where peers matter most...

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