Sunday, May 16, 2010

Flight on railway platform

 No, I dont mean, literally on the railway platform. I meant, that IRCTC the best thing that has happened to railways since Lal Bahadur Shastri, is now allowing bookings on flights too.

This is a smart idea. After all, once you decide that ticket booking is your core competence and with a tried and tested product that is nearly flawless, it is logical to expand your definition to book "anything". And you can always the user looking for last minute railway bookings to look at flight fares too - brilliant tactic of cross selling too.

How about including high end buses into the service? They were offering hotel bookings and cab bookings for a while now - thought I have tried them. Anybody who has?

And having done all this, can someone please, speed up those trains?

1 comment:

Nikhil Narayanan said...

Neel,
Adding bus bookings: That is some unorganized market even today. Too many players, many back end integrators, much quota systems, very little of real time full inventory updated online.
Redbus still has managed a considerable share of the services with the whole inventory available online on real time basis
-Nikhil